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With a whopping £10 billion spent each year in the UK alone, the wedding industry continues to boom and isn’t showing signs of slowing down anytime soon. With pressure to ensure their day is the biggest and best that it can possibly be, more and more couples are turning to the expert services of a wedding planner so that their day goes off without a hitch.
As a lucrative sector, perhaps your thoughts have turned to becoming a wedding planner. But where do you start? Here, we share 8 valuable things you need to know on how to become a wedding planner.
If you’re here, no doubt you already have a fair idea of what being a wedding planner involves, especially if you have planned your own wedding day. But in summary, a wedding planner will typically be responsible for the following:
Wondering what qualifications are needed? Quite simply, the answer is none. But while you don’t need any specific qualifications to be an event planner, degrees or courses in event management, public relations, communications or business will serve you well. This will offer you the foundation of skills you need to be successful in a competitive industry.
Being a wedding planner requires a very specific set of skills. First up, you need oodles of confidence. You’ll be speaking with clients and suppliers on a daily basis so you need to be personable. Plus, each couple is relying on you to deliver the day of their dreams so installing and developing trust is a must.
Next up is being organised. If you’re lucky, you’ll be planning a few weddings at a time so multi-tasking is crucial. You should be a dab-hand at negotiating, planning, managing time, solving problems, budgeting and networking.
Finally, you definitely need a good sense of style. Wedding planners tend to be on the artistic side, gifted with the vision to be able to expertly pull together a range of ideas into a visually stunning end result.
While qualifications aren’t necessarily a must, experience is! If you’re currently a student or recently graduated, apply for internships with wedding planners. Plus, broaden your net and look further afield by contacting hotels who have developed a fantastic reputation for weddings.
And if that doesn’t work, look closer to home. Start planning events for family and friends. Use the opportunity to learn, take photos and build you website. Make it clear that you’re treating them as clients (even if you’re working for free) and ask them for genuine referrals and testimonials if they’re happy with the outcome.
The choice is yours! However, what draws many people to the industry is the idea of being their own boss. If you do decide to go down the self-employed road, this is where those business qualifications would come in handy. But if running a business isn’t for you, the industry offers a wealth of employment opportunities.
One of the reasons that clients will come to you is for your contact with a wide range of suppliers. If you’ll be offering your services in a particular area, build relationships with local suppliers to help you strike a deal and keep your clients happy.
You should also have a sound knowledge of reputable businesses online. At Wedding Mart, we are the number one choice for loads of wedding planners, who come to us for our wide range of high quality finishing touches at competitive prices.
To be a good wedding planner, you should fully immerse yourself in the world of weddings. The best way to do this is to attend as many wedding fairs as possible. As mentioned above, building links is important and this is the perfect way to network. Attend a few as a spectator and take it all in! And if you decide to go down the self-employed route, exhibiting at fairs is a great way to attract new clientele.
No doubt your ideal client would have an unlimited budget but this probably won’t happen too often. So with this is mind, you should be mindful about budgets. Not only should you be able to manage a wide range of budgets, you should have suppliers on hand to match a range of price points, in order to effortlessly meet your clients’ needs.
While the wedding planning industry is competitive, it’s also immensely rewarding. So if you’ve got the skills, test them out and start planning today.